Vegans can learn a lot about solving large-scale challenges by closely examining Uber and other firms that seek to transform culture on an epic scale. Uber has grown to an $80 billion+ market cap without ever having a profitable quarter or even generating a gross profit on sales. Instead, their growth was fueled by extraordinary amounts of venture capital led by famous financier and SoftBank CEO Masayoshi Son. The company recently poured millions into winning California Proposition 22, defeating the state's efforts to categorize drivers as employees instead of contractors. Each chapter of this saga is rich in meaning for vegans hoping to change the world.