Content experience platform Uberflip has acquired Boston-based SnapApp, an interactive content creation platform.

The Toronto-based company said this purchase will strengthen its capabilities for demand marketers within the Uberflip platform by providing more insights on how to automate personalized content.

RELATED: Uberflip’s charity Startupong tournament returns for fifth yearSnapApp’s platform allows marketers to build interactive experiences and deploy them across multiple channels.

“Uberflip re-defined content marketing’s potential by coining the term content experience and building out a platform that equips marketers with the right content at every touchpoint to drive demand,” said Seth Liberman, CEO of SnapApp.

“SnapApp joins the company to help continue its unprecedented growth and bring a broad array of new platform capabilities to Uberflip for demand marketers.”Image source Uberflip via Instagram | To read full story, visit https://startuparound.com/read/1575410406.5976152/Uberflip-acquires-interactive-content-creation-platform-SnapApp?ref=audio_experience