Uberflip is acquiring SnapApp, bringing together two startups that promise help marketers use their content more effectively.

President and Chief Marketing Officer Randy Frisch argued that Uberflip focuses on content experience, not content marketing.

Instead, it helps them present their existing content in a smarter and more personalized way.

So Schwartz sees this acquisition — Uberflip’s first — as a way to help the company improve its personalized content recommendations.

SnapApp previously raised $22 million in funding, while Uberflip has raised $36 million. | To read full story, visit https://startuparound.com/read/1575383407.060159/Uberflip-acquires-SnapApp-for-smarter-content-targeting-–-TechCrunch?ref=audio_experience