In this episode, Saravanan Sahadevan and Amir Norman dive into the world of User-Generated Content (UGC) and Employee-Generated Content (EGC), explaining what they are and how they work in marketing. They talk about how UGC and EGC help build trust, make brands feel more relatable, and why they’re so powerful in connecting with people. With real-life examples, they share tips on how brands can encourage customers and employees to create content that grabs attention and makes an impact.

Timestamp
0:00 Introduction
0:57 User-Generated Content (UGC) vs. Employee-Generated Content (EGC)
10:57 Challenges with Paid Reviews and Authenticity
13:00 The Future of Employee Content vs. UGC
22:00  Influencers and Their Ability to Call Out Brands
26:00 Wrap-Up and Final Thoughts

🔗 Host Links:
Saravanan Sahadevan,   / saravanansahadevan   |   / saravanansahadevan  
Amir Norman,   / amirnormanbb   

🎙 ABOUT THE PODCAST
Join Saravanan Sahadevan,  Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

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https://www.herbet.agency/book-call

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