This is a special episode. My 1st guest episode!

My business partner Mike and I decided to record one of our real UGC conversations, and it turned into a deep discussion about how advertising used to work before UGC was even called UGC, and how those same principles still apply to content today.

We talk about the hook trifecta, buyer psychology, why certain videos make people stop scrolling, and why other content disappears without making an impact.

If you enjoy real conversations around UGC, content creation, strategy, and growing as a creator, visit:

home.jlugc.com

Click the Community tab to join my free UGC Creator Community.