Why is it that even though you think that your idea is amazing, other people aren't as enthusiastic? ------------------------ Ugly Baby Syndrome is the tendency for parents to think that their child is beautiful, even if a stranger would not agree.

In the context of innovation and creativity, it refers to situations when an entrepreneur might think that they have an amazing idea, or have developed an amazing new product, but feedback from other people is not quite as positive (or people just don't buy it...).

To find out more about Ugly Baby Syndrome and how to fix it, read the full article at https://www.ideatovalue.com/crea/nickskillicorn/2019/02/ugly-babies-why-all-ideas-are-born-imperfect/

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This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/

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