About Joey:

Prior to starting his own practice, Joey led design teams over the past 15 years while working for companies like Clarks, Continuum, Smart Design, Steelcase, and HP. His design work has been recognized with over 40 awards and featured in Design Milk, Dezeen, Fast Company, Interior Design, New York Times, TASCHEN and Wired. Joey graduated from Rochester Institute of Technology with a BFA in Industrial Design. 

Topics we cover in this episode:

1. Be open to new paths: In design school, from shoe obsessed to story obsessed.
2. Ugly design on purpose: In my first design job, I had to design ugly shoes for frumpy dads and learned early on that good design is not universal. 
3. Pivot and expand: How and why I transitioned to design consulting.
4. Go on adventures / don’t make decisions based on fear: 1 year Sabbatical in Costa rica in the middle of the great recession.
5. Go beyond things: Working at Smart Design really solidified my approach to storytelling and contextualizing tangible things.
6. Design at different scales: Growing pains from the transition between small scale to large scale objects (Ford and Steelcase)
7. Work in different cultures: Experience working at HP in Barcelona.
8. Invest in yourself (and your side projects): Touchy/Feely, Coat Check Chair etc.
9. Celebrate how far you’ve come

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