Recorded live, this edition of Ugly Talk dives into the real, unpolished side of building a personal brand as a founder — the cringe, the doubts, the consistency, and the unexpected wins that come from simply showing up online.

Moderated by Ben Buaron (Founder & CEO, Windmill Growth), the panel brings together two operators who’ve turned content into a growth engine:

Ben Sharf (Co-Founder & Co-CEO, Platter) shares how LinkedIn became his top acquisition channel — driving clients, hires, and even a six-figure inbound investment.

Blaine Davis (Co-Founder, Superconnector; GP at Mute Ventures) breaks down how personal brand powers trust, warm intros, and early-stage momentum — even while staying in stealth.

 You’ll hear their unfiltered takes on:

• Overcoming the fear of cringe and publishing anyway
• What authenticity actually looks like online
• How founders convert content into revenue, pipeline, and investor interest
• Balancing top-, mid-, and bottom-of-funnel content
• Why personal brand is becoming non-negotiable in 2025

If you’ve ever wondered whether posting is “worth it,” this conversation pulls back the curtain on how founders really build leverage through content.

 Want to share your Ugly story?

Visit uglytalk.com/podcast and send us a message.