In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem.

We cover:

• What UI (User Interface) and UX (User Experience) actually mean
• Why UI/UX is critical for B2B lead generation
• How friction in your website kills conversions
• Simple ways to improve your website experience
• Real-world examples like the "push vs pull door" analogy

The bottom line: A good-looking website is not enough. If users are confused, they leave.