This episode explores the regulation of insurance sales practices and product governance in the UK, focusing on ensuring consumer protection and market integrity. We discuss the standards set by the Financial Conduct Authority (FCA) for fair marketing, suitability of advice, and transparency in product information, as well as the rules governing financial promotions. Additionally, the episode examines the Insurance Distribution Directive (IDD) and its impact on how insurance products are designed, sold, and reviewed to ensure they meet the needs of the target market. Through this discussion, listeners will gain an understanding of how regulatory frameworks work to protect policyholders and enhance trust in the insurance industry.