Wavelength

Ukraine, Big Tech, and telling your company's story with Jane Wakefield, BBC technology journalist

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Jane Wakefield, former Senior Tech Journalist at the BBC and podcast host for UK Tech News and Boardwave, spoke to me about her experience moving from mainstream to B2B tech news, covering tech in Ukraine during the war, and the need to tell a human story when communicating the work your company does.


Topics we discussed included:

  • How moving away from Jane's previous role with the BBC allowed her greater freedom to explore less established tech companies.
  • Why companies must tell a human story to attract journalists' attention and resonate with their audience.
  • The way that politics and tech have become increasingly linked in recent years, resulting in heightened regulatory attention.
  • How the media cycle is often a hyped-up representation of technological reality, making it difficult to explore nuanced implications before the next headline arrives.
  • Where comms professionals and journalists can find a balance between simplifying and exploring technical concepts in order to engage a wide range of audiences.
  • Speaking to tech innovators in Ukraine during the war effort and being inspired by the development of the scene.
  • The collapse of Silicon Valley Bank and first-hand experiences of founders through the crisis.


    • Attribution:

    Music used under Creative Commons license: Covert Affair by Kevin MacLeod

    Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

    License: ⁠https://filmmusic.io/standard-license

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