On this week’s episode of The Climb Podcast, I sat down with Amy Tucker, one of the UK’s top UGC creators, to break down the rise of AI-generated UGC and whether it’s truly the future of content marketing.We explore the key differences between AI and human UGC, why brands still invest in real creators, and how businesses can leverage UGC effectively in 2025.This episode is packed with insights that could change the way you think about content creation and brand storytelling.