In this episode of The Meter, host Andrew Dugan sits down with Ulrich Hansen, a commercial leader at Apex 10, to discuss the digital transformation of the global water and utility sector. They explore how the company evolved from a "skunkworks" project within a Nordic engineering firm into a standalone SaaS platform that helps utilities move from simply collecting data to making actionable decisions.Key Discussion Points- The Data Onslaught: Why utilities around the world are drowning in data but struggling to use it for operational insights and strategic planning.- The Nordic Advantage: How heavy regulation in Denmark and neighboring countries forced early innovation, allowing Apex 10 to "leapfrog" utilities in other regions into modern digital practices.- Scaling Globally: The strategic choice to target the U.S. and German markets, including the decision to set up shop in the water industry hub of Milwaukee.- Building Community: The importance of user conferences and peer networking in driving software adoption and product development.- The Future of Utilities: How digitization is helping solve the "talent cliff" by attracting a younger, tech-savvy workforce to the utility sector.Featured in This EpisodeAPX10: A global SaaS platform specialized in helping water, wastewater, and storm water utilities prioritize maintenance and optimize reinvestment.The IXI Product: A new solution specifically designed to identify and tackle In-flow and Infiltration challenges in aging infrastructure.Connect With UsWebsite: waterwrites.coLinkedIn: https://www.linkedin.com/company/the-meter-podcast/?viewAsMember=trueSubscribe: Don't forget to subscribe on Apple Podcasts, Spotify, or your favorite platform to stay updated on the innovations keeping our basic necessities running.#TheMeterPodcast #Utilities #WaterSector #DigitalTransformation #DataAnalytics #Apex10 #TheMeterPodcast #Sustainability #AssetManagement #Infrastructure #SmartWater