
Sign up to save your podcasts
Or


Ulta Beauty’s loyalty program isn’t just a perk—it’s a powerhouse driving nearly all of the brand’s revenue. In this episode of More Taste than Money, we break down the strategies behind its success, from gamified rewards and AI-driven personalization to exclusive perks like birthday gifts. How does Ulta keep millions of customers coming back? Tune in to find out.
By MarinaUlta Beauty’s loyalty program isn’t just a perk—it’s a powerhouse driving nearly all of the brand’s revenue. In this episode of More Taste than Money, we break down the strategies behind its success, from gamified rewards and AI-driven personalization to exclusive perks like birthday gifts. How does Ulta keep millions of customers coming back? Tune in to find out.