In this episode of #GROWTH Maestros, we sit down with Amanda Scarnechia, Manager, CRM and Consumer Data, at The Scotts Miracle-Gro Company to discuss how to build an effective email marketing strategy.

Listen to the full episode to understand behavioral trends in a post-pandemic world, get actionable strategies to overcome deliverability issues including use cases for creative off-season content and IP warming, efficiently leverage user data to create better segments and run personalized campaigns, along with a step by step process of creating the most effective email marketing strategy in 2021!

You can reach out to Amanda here and with your host Meagan here.