The Zest Podcast

Ultimate guide to email marketing for product-based businesses - Part 2

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Listen to part 1 of this series here

What do you do with all these subscribers if they never open your emails?

Absolutely, nothing!

Because no open emails = no taking action = no conversions.

On today's episode of the Zest Pod, we cover part 2 of our ultimate guide to email marketing for product-based businesses.

So how do we become more proactive in ensuring our emails are opened?

Here are five (5) effective strategies you can start using today:

  1. Trigger curiosity
  2. Take advantage of customer behavior and give discounts they would jump at
  3. Share exciting product-based facts or upcoming features
  4. Tease limited-time or disappearing bonuses
  5. Share emails specially created "just for you"

    6. But it's not enough to get our subscribers on our list and opening our emails, we want to make sure they stay put.

    Here are three ways you can do that:

    • Always keep them in the loop
    • Reward subscribers regularly
    • Always ask for feedback

      • Where are you on your list-building journey? Just getting started or way into the game?

      Share this episode with a product-based business owner who may find it helpful.

      Thank you for listening!

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      The Zest PodcastBy Dahlia E. Akhaine