Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage.

In this episode, you’ll discover:

• What “time-banding creative” really means (and why it works)
  

• How to outshine Nike-level brands in a market more jam-packed than a departures board in July
  

• Whether AI is your creative sidekick or saboteur
  

• Why loyalty loops deserve way more love than acquisitions (hot take, we know)
  

Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.