Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world.

Topics of conversation include:

• The Future of Work
• The metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.
• Crystal on web3 opportunities
• The trajectory with Web3, how long until it is part of everyday life?
• Artificial intelligence, augmented reality, machine learning and the future of data
• Loyalty and how it is shifting the way data is collected
• Richer data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward