Many entrepreneurs waste time and money chasing media coverage that looks impressive but fails to generate real business results.

Imagine having a strategic PR approach that not only builds credibility but consistently converts visibility into revenue and growth.

Today's guest, Ulyses Osuna, reveals his proven framework for transforming media exposure into actual business results, showing why most entrepreneurs have been approaching PR completely backwards.

Ulyses Osuna is the founder of Influencer Press and a strategic PR expert who specializes in building personal brands for entrepreneurs and industry leaders. Rejecting traditional PR approaches, he's developed a unique methodology that focuses on transforming media exposure into tangible business results. His contrarian views on paid versus earned media have helped reshape how entrepreneurs approach personal branding and media strategy.

5 Key Takeaways:

• The difference between earned and paid media—and why both matter.
• Why speed and control are critical in PR.
• How to refine your personal brand message for maximum impact.
• The truth about credibility and transparency in PR.
• Actionable steps to snowball small PR wins into bigger opportunities.

Instagram Link: @Ulyses

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Paul Povolni (Voppa) is the founder of Voppa Creative and a creative leader with over 30 years of experience in brand strategy and design. Based in Jackson, Mississippi, he has worked with clients internationally, leading teams in award-winning branding while serving as a coach and speaker. Paul delivers workshops and keynotes on brand strategy, creative thinking, and organizational culture, and hosts The Headsmack Podcast: Conversations with Misfits. His work centers on helping organizations lead with Clarity, Creativity, and Culture.

Headsmack Website

Voppa Creative Website