Another lesson from The Great Weight Watchers Branding Debacle. Creating a new parent brand above your existing brand might be a better strategy. Worked ok for Google with Alphabet.

 

#branding #umbrellabrand #repositioning #rebranding

Another lesson from The Great Weight Watchers Branding Debacle. Creating a new parent brand above your existing brand might be a better strategy. Worked ok for Google with Alphabet. #branding #umbrellabrand #repositioning #rebranding

Another lesson from The Great Weight Watchers Branding Debacle. Creating a new parent brand above your existing brand might be a better strategy. Worked ok for Google with Alphabet.

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#branding #umbrellabrand #repositioning #rebranding

Umbrella Brands #460

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

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Umbrella Brands #460

Umbrella Brands #460