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UMP 7 | If you only use one framework in your marketing, this is it.
It's Friday....... Lets talk about frameworks. With Frameworks you have to learn how to build a persona. Building a persona is a framework, meaning that it's one of the things that you can consistently go to time after time and it's going to give you fruit. It will always bear fruit. One of the benefits of building a persona is that it gives you so much juicy information right out of the gate. In other words, you're going to have to do your Google work, which is something you're going to have to get good at anyways. You'll want to start to understand all the things there is to know about your target and who this person is. As you start to pull in all of this information, You're building out a persona. But by the time you have finished this, you actually have a really good tangible idea of who this person is. In a very real way, you should give them a name, right? Like who is this person? What do they care about? What are they working on every day? What do they get frustrated with? Where are they going to learn more? Now all of these things start to come together.
My offer to you for today, I am going to give you my 10 favorite personas. There's no catch whatsoever. To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast
#FrameworkFriday
Here's the action I want you to take today.
Do A Freaking Persona. It's the most obvious thing that you should do before you do anything else on your marketing journey.
If your watching this on Facebook or Youtube, go ahead and leave a thank you in the comments. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes.
Find the podcast on iTunes and other podcast players under Usable Marketing
Watch the podcast on Youtube
Follow us on Facebook
View all episodes
By Ginger Zumaeta
5
33 ratings
It's Friday....... Lets talk about frameworks. With Frameworks you have to learn how to build a persona. Building a persona is a framework, meaning that it's one of the things that you can consistently go to time after time and it's going to give you fruit. It will always bear fruit. One of the benefits of building a persona is that it gives you so much juicy information right out of the gate. In other words, you're going to have to do your Google work, which is something you're going to have to get good at anyways. You'll want to start to understand all the things there is to know about your target and who this person is. As you start to pull in all of this information, You're building out a persona. But by the time you have finished this, you actually have a really good tangible idea of who this person is. In a very real way, you should give them a name, right? Like who is this person? What do they care about? What are they working on every day? What do they get frustrated with? Where are they going to learn more? Now all of these things start to come together.
My offer to you for today, I am going to give you my 10 favorite personas. There's no catch whatsoever. To download the Persona Frameworks that I look to over and over again, grab the link here: http://bit.ly/31919pcast
#FrameworkFriday
Here's the action I want you to take today.
Do A Freaking Persona. It's the most obvious thing that you should do before you do anything else on your marketing journey.
If your watching this on Facebook or Youtube, go ahead and leave a thank you in the comments. Commit to doing the research. If you want to learn a ton about practical marketing, why don't you do the One Funnel Away challenge like I'm doing? I can honestly say it's some of the most direct and practical - ie. USABLE - marketing education I've ever experienced, and I've taught marketing at the undergrad and graduate level. Click the link in the show notes.
Find the podcast on iTunes and other podcast players under Usable Marketing
Watch the podcast on Youtube
Follow us on Facebook