Long in the Tooth: Insights for Age 55+ Dentists

Unaddressed Emotion Kills Deals

09.16.2021 - By J. Robert Brooks, CBI, CEPAPlay

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There’s a classic, popular line in business sales – “Time kills all deals.” But when Denise Logan hears that, she knows the person who said it is actually scared – scared that if they don’t push, they will lose out and the deal will fall through. Denise has another saying that challenges this mantra – “Unaddressed emotion kills deals.”Every single seller has an emotional drama around the sale of their practice. If things happen too fast and their emotions aren’t addressed, then they will...

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