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Unashamedly Superhuman Pt.1: Performance & Freedom from Burnout with Jim Steele
What if the secret to scaling your business isn't working harder — but mastering the mental and physical strategies that elite performers use to stay at the top of their game?
In this episode of The Grown Up Business Podcast, Paul Avins is joined by Jim Steele — CEO and founder of the Holistic Performance Lab, author of Unashamedly Superhuman, and performance consultant who has spent over 25 years helping leaders, entrepreneurs, and elite athletes unlock their potential without burning out.
Jim shares his remarkable journey from leaving school at 16 feeling like a failure, to spending a decade in corporate sales, to working alongside personal development giants like Tony Robbins, Stephen Covey, and Brian Tracy. Together, Paul and Jim unpack the science of performance, why most entrepreneurs are sitting on a list of interferences they can't let go of, and how to build psychological resilience in high-pressure environments. Jim reveals the simple equation that transforms performance, why competency doesn't predict success under pressure, and how to build recovery strategies that prevent burnout before it happens.
This episode is essential listening for founders and CEOs who want to perform at their peak, lead with clarity, and build businesses that scale without sacrificing their health, relationships, or sanity.
Key TakeawaysWhy the education system wasn't built for entrepreneurs — and how to reframe your strengths
The performance equation: Performance = Potential – Interference
How to identify and eliminate the interferences holding you back from your goals
The power of the filter: If you can't accept it, affect it. If you can't affect it, accept it.
Why competency doesn't guarantee performance — and what actually does
How your emotional state determines whether your skills show up under pressure
The oscillation model used by special forces: stress, recovery, stress, recovery
Why recovery isn't a luxury — it's a necessity for sustainable performance
How to close out your day to set yourself up for success tomorrow
Why focusing on what you can control is the ultimate performance hack
Jim Steele is CEO and founder of the Holistic Performance Lab, a leadership and performance consulting organization specializing in helping entrepreneurs, executives, and elite athletes achieve peak performance without burnout. Jim is the author of Unashamedly Superhuman and has over 25 years of experience working with global organizations, sports professionals, and high-performing teams. His work focuses on the science of performance, mindset mastery, and building sustainable strategies for clarity, momentum, and well-being.
Next StepsApply it now
Write down every interference that's getting in the way of your goals. Then ask: Can I accept it or affect it? Focus your energy only on what you can change.
Learn more from Jim Steele
Get your copy of Unashamedly Superhuman and discover the frameworks elite performers use to stay at the top of their game. Available on Amazon here https://amzn.eu/d/0bskT9l6
Scale with Paul
If this episode resonated, Paul's work focuses on helping founders step out of the day-to-day and scale with structure and confidence.
Book a call with Paul: https://www.paulavins.com/book-a-call
Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in
About Paul Avins
Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul's work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity.
Level Up. Team Up. Scale Up. Fire Up.
View all episodes
By Paul AvinsWhat if the secret to scaling your business isn't working harder — but mastering the mental and physical strategies that elite performers use to stay at the top of their game?
In this episode of The Grown Up Business Podcast, Paul Avins is joined by Jim Steele — CEO and founder of the Holistic Performance Lab, author of Unashamedly Superhuman, and performance consultant who has spent over 25 years helping leaders, entrepreneurs, and elite athletes unlock their potential without burning out.
Jim shares his remarkable journey from leaving school at 16 feeling like a failure, to spending a decade in corporate sales, to working alongside personal development giants like Tony Robbins, Stephen Covey, and Brian Tracy. Together, Paul and Jim unpack the science of performance, why most entrepreneurs are sitting on a list of interferences they can't let go of, and how to build psychological resilience in high-pressure environments. Jim reveals the simple equation that transforms performance, why competency doesn't predict success under pressure, and how to build recovery strategies that prevent burnout before it happens.
This episode is essential listening for founders and CEOs who want to perform at their peak, lead with clarity, and build businesses that scale without sacrificing their health, relationships, or sanity.
Key TakeawaysWhy the education system wasn't built for entrepreneurs — and how to reframe your strengths
The performance equation: Performance = Potential – Interference
How to identify and eliminate the interferences holding you back from your goals
The power of the filter: If you can't accept it, affect it. If you can't affect it, accept it.
Why competency doesn't guarantee performance — and what actually does
How your emotional state determines whether your skills show up under pressure
The oscillation model used by special forces: stress, recovery, stress, recovery
Why recovery isn't a luxury — it's a necessity for sustainable performance
How to close out your day to set yourself up for success tomorrow
Why focusing on what you can control is the ultimate performance hack
Jim Steele is CEO and founder of the Holistic Performance Lab, a leadership and performance consulting organization specializing in helping entrepreneurs, executives, and elite athletes achieve peak performance without burnout. Jim is the author of Unashamedly Superhuman and has over 25 years of experience working with global organizations, sports professionals, and high-performing teams. His work focuses on the science of performance, mindset mastery, and building sustainable strategies for clarity, momentum, and well-being.
Next StepsApply it now
Write down every interference that's getting in the way of your goals. Then ask: Can I accept it or affect it? Focus your energy only on what you can change.
Learn more from Jim Steele
Get your copy of Unashamedly Superhuman and discover the frameworks elite performers use to stay at the top of their game. Available on Amazon here https://amzn.eu/d/0bskT9l6
Scale with Paul
If this episode resonated, Paul's work focuses on helping founders step out of the day-to-day and scale with structure and confidence.
Book a call with Paul: https://www.paulavins.com/book-a-call
Subscribe to the Scale-Up Newsletter: https://www.paulavins.com/newsletter-opt-in
About Paul Avins
Paul Avins is a scale-up business coach and founder of the Grown-Up Business framework. He works with founders and CEOs to help them move from operator to scale-up leader — building businesses that grow sustainably, scale beyond the founder, and create real enterprise value. Paul's work focuses on disciplined leadership, high-performing teams, and systems that replace chaos with clarity.
Level Up. Team Up. Scale Up. Fire Up.