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Air Jordan marketing is still killing it, and this week we break down all the latest moves. From select stores in Asia and Europe getting exclusive drops of the Bred 85’s to Jordan Brand expanding its lineup with toddler sizing, there’s plenty to talk about. We also dive into the  campus scene, where Nike employees are even getting sneaker citations for rocking Jordan 1 Retro’s—all part of the ongoing “banned” theme marketing play.

Don’t miss our take on the new Air Jordan “Bred” banned commercial, and check out the resurgence of Jumpman 23 on Instagram, featuring a slew of photos with Team Athletes and celebrity partners like Teyana Taylor, Nigel, Fujiwarahiroshi, Chris Gibbs, and more. We ask the tough questions: With All-Star Game Weekend kicks rolling out, is the hype still as electrifying as it once was?

We’re also breaking down what’s on the horizon for Jordan Brand’s Spring releases. Look forward to the Jordan White Cement 4, confirmed for a May 24th drop at $225 (with a $15 inflation price hike), and get the scoop on the rumored Air Jordan 4 Black Cat’s—now said to feature “Nike Air” on the back. Plus, mark your calendars for the Air Jordan 1 “UNC Reimagined” on May 10th, along with rare Air AJ 11’s for the fall and the Air Jordan Retro 6 “Black/Infrared” making a comeback in 2026.

Tune in for all this and much more on this week’s episode of The Sneaker Dads Podcast!

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