Penny Norman, VP of Strategy & Communications, Rescue Agency.

Penny Norman applies behavioural science to tackle a variety of pressing behavioural and mental health challenges. She provides a snapshot of the work Rescue has done to promote harm reduction behaviours within the context of the fentanyl crisis. The takeaways are widely applicable to behaviour change projects -- approach with an open mind, look for restraining forces, move beyond raising awareness, empower people, and learn and iterate.