In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore two major forces reshaping luxury: the rise of AI and the evolution of high-end fragrance. Robin begins by interviewing David about DLG’s new report, The State of AI in Luxury, revealing why brands feel urgency around AI yet remain stuck in early-stage experimentation – held back by data fragmentation, talent gaps, and cultural resistance. 

The hosts then speak with Giulio Bergamaschi, CEO of Acqua di Parma, who discusses the polarisation of the beauty market, the rise of layering and scent “zoning,” and how the brand balances Italian heritage with new consumer behaviours and digital expectations. 

Tune in for:
- How luxury groups gain an edge through data, governance and talent
- Why Acqua di Parma sees Italian ‘art of living’ as a key differentiator
- How layering, zoning and social media culture are reshaping fragrance norms
- Balancing exclusivity, wholesale partnerships and curated omnichannel growth

Brought to you by Digital Luxury Group. 

Produced by Juliet Fallowfield, 2025 Fallow, Field & Mason