Anna and Dan learn more about data visualization from library consultant, Linda Hofschire. In this episode we get to know Linda, and talk about strategies and tactics to make reports and strategic plans tell the library's story with attention grabbing graphs and imagery. Pro-tip for libraries: start taking and saving photos at library programs with good lighting, and then use these in your marketing and social posts.

Linda Hofschire has more than 20 years of  experience conducting social science research and evaluation and  providing training in-person and online. She directs the Research Institute for Public Libraries (RIPL),  an initiative funded by the Institute of Museum and Library Services  (IMLS) to provide data and evaluation training for library staff. She is  also the Instructional Designer for the IMLS-funded project Embedding Evaluation in Libraries, and the Training Coordinator for Infopeople, the training arm of the Califa Group.  Linda serves as the chair of PLA’s Measurement, Evaluation, and  Assessment Committee, and was named a Library Journal Mover & Shaker  in 2017. She has an MA and PhD in Mass Media from Michigan State  University, and an MLIS from the University of Illinois. She is  passionate about making data accessible and meaningful to users.