In this new series, PubMatic's chief revenue officer of APAC, Jason Barnes, unboxes the supposedly murky world of adtech, and dishes out advice for brands that are new to the adtech space and are unsure about how to get started. To learn more about PubMatic, head to: https://pubmatic.com/.

In this new series, PubMatic's chief revenue officer of APAC, Jason Barnes, unboxes the supposedly murky world of adtech, and dishes out advice for brands that are new to the adtech space and are unsure about how to get started. To learn more about PubMatic, head to: https://pubmatic.com/.

In this new series, PubMatic's chief revenue officer of APAC, Jason Barnes, unboxes the supposedly murky world of adtech, and dishes out advice for brands that are new to the adtech space and are unsure about how to get started. To learn more about PubMatic, head to: https://pubmatic.com/.&nbsp;

Unboxed: Why does adtech seem so complicated?

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Marketing

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Unboxed: Why does adtech seem so complicated?

Unboxed: Why does adtech seem so complicated?