This season explores the moments when life comes knocking, sometimes loud, sometimes quiet, and asks what we’re willing to open… and what we’d rather keep sealed. Who’s There? is about answering the door to truth, growth, and the unexpected.

What happens when success looks perfect on the outside… but the real work is happening beneath the surface?

This week, we step into the story of Monica McKitterick, family nurse practitioner turned CEO, author, and bold entrepreneur. Monica didn’t just climb the healthcare ladder… she rebuilt it. From the ground up, she created Impact Family Wellness, a multi-million-dollar Direct Primary Care clinic in Texas, proving that grit and vision can rewrite the rules.

After winning a nationally televised business competition and appearing on The Blox Season 18, Monica doubled down on her mission, launching The DPC Formula to help other providers build thriving, independent clinics.

But this conversation goes deeper than business wins.

We start with the simple act of unboxing everyday items… and quickly discover the harder things we all carry: unworthiness, self-doubt, loneliness, heartbreak, and the quiet battle for joy. Monica brings honesty, clarity, and just enough Duke-grad confidence to keep things interesting inside the Shoe Shack.

Her story is about redefining success on your own terms… and learning which voices are actually worth listening to.

Why chasing recognition can lead you off course

Hard conversations around loneliness, pain, and heartbreak

How Monica is helping reshape Direct Primary Care

A mindset shift every high achiever needs to hear

Why being a Duke grad still gets mentioned in the Shoe Shack 😄

Key Quote: “Someone’s opinion of you is none of your business.”

Website: https://dpcformula.com

🩵 Instagram

👍 Facebook

🐦 X (Twitter)

📺 YouTube

👟 Website

If this episode moved you, challenged you, or gave you something to think about don’t keep it to yourself! Leave a review on Apple Podcasts or Spotify and let us know how stepping into the guest’s shoes impacted you.