The right way to grow.

Unboxing sustainability

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In this Adam is joined by Oscar Vallance, VP of Global Operations at Sourceful, for an insightful discussion on sustainable sourcing and the power of effective packaging design.

This conversation goes beyond eco-friendly choices, exploring strategic approaches companies can adopt to meet modern consumer expectations and utilise sustainability as a catalyst for growth.


  1. Sustainability as a Strategic Imperative:

    • Consumer Demand: The primary driver behind the push for sustainability is the increasing expectation from consumers for brands to adopt environmentally responsible practices, particularly in the direct-to-consumer (DTC) space. Brands are responding by placing sustainability at the forefront of their operations.
    • B-Corp Certification and Strategic Shifts: There's a growing trend towards B-Corp certification among companies, signalling a broader commitment to sustainable practices throughout their operations, including in sourcing and packaging decisions.


    • The Challenges and Misconceptions of Sustainable Packaging:

      • Navigating Trade-offs: Transitioning to sustainable packaging presents several challenges. Brands must carefully balance their sustainability ambitions with considerations around cost, functionality, and supply chain implications.
      • Addressing Misconceptions: A common misconception is the assumption that sustainable options invariably come with higher costs. However, strategic choices, such as optimising packaging size and materials, can yield both environmental and financial benefits.


      • Creating Memorable Unboxing Experiences:

        • Branding and Design: For DTC brands, the unboxing experience offers a crucial opportunity to reinforce the brand's identity and values. Thoughtfully designed packaging not only delights customers but also highlights the brand's commitment to sustainability.
        • Leveraging Packaging for Engagement: Innovative packaging features, such as QR codes and bespoke inserts, can enhance the customer experience and encourage social sharing, broadening the brand's visibility.

          • This episode is essential listening for DTC founders, senior e-commerce leaders, and anyone interested in the confluence of sustainability, brand identity, and customer engagement.

          Whether you're considering sustainable packaging options or aiming to craft an unboxing experience that truly resonates with your audience, there are invaluable insights and actionable advice to be found.


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          The right way to grow.By The Growth Foundation