In this debut episode, host Eric Sheinkop and FTC regulations expert attorney Jim Dudukovich expose the growing problem of fake product reviews. With 95% of customers relying on online reviews, the discussion reveals the latest FTC regulations targeting deceptive endorsements.

Key highlights include:

• New FTC rules prohibiting fake reviews
• Impact on consumer trust and business practices
• Strategies for authentic online reputation management

The episode features "The Expert's Corner," where Jim shares provocative insights about industry trends and future predictions. Listeners will gain critical understanding of the digital marketplace's review ecosystem and how to navigate emerging challenges.

Credits

• Host: Eric Sheinkop
• Presented by The Desire Company
• Production services by Multitude

About The Show
Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.