In this episode of Self Storage Explained, Gavin and David dive deep into the concept of unbundling the self storage sale: breaking the traditional “one-size-fits-all” model into flexible, value-driven options for customers.Key highlights:- Why the self storage industry has stayed “bundled” for so long- How airlines and hotels inspired the shift toward unbundling- The three key reasons it hasn’t yet taken off in self storage (and how technology can change that)- How to offer the right upsells at the right time without frustrating customers- Why automation, APIs, and online checkouts are critical to unlocking 20%+ revenue growthLearn how to balance simplicity, transparency, and choice with Advanced Checkout: https://stora.co/blog/introducing-advanced-checkout-the-next-evolution-of-online-self-storage-sales