Uncage your epic credential with Caroline Mays, writer and founder of Switchblade Lemonade, an image crafting and bio writing salon.

About Caroline Mays

Full Disclosure: Caroline is the genius behind the "Shed The Formality" message, about and services pages - for companies and women - on this website. She's also an all around incredible human being.

Caroline insists that the average "this is me" paragraph is a personality killer and creative wasteland. But the stories that made us are robust, complicated and deserving of our attention, containing all the necessary materials for a bold personal brand.

Clients rely on her genius to unleash true, focused, compelling biographical art that sells their work, instead of uninspired and predictable content that sells them short.

I mean, are you hooked yet? 

Reach out to Caroline

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On this episode Stacey and Caroline talk about...

• What Caroline wanted to be when she grew up (2:45)
• Starting Switchblade Lemonade (6:40)
• Shedding "corporate" formality and working with clients of that mindset (11:49)
• The birth of the Epic Credential (19:22)
• Stand out in a crowded industry (26:00)
• Imposter syndrome and being an expert (33:00)