In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major paradigm shifts accompanying this change, elucidating the new features and capabilities of GA4, and why it's set to redefine how we understand and interpret online audience behaviors. Whether you're a seasoned analytics pro or just dipping your toes into digital data, this episode offers valuable insights into the future of web analytics.

Caitlin McCluskey-Fitch is a seasoned digital analytics professional with a passion for data visualization and storytelling. Throughout her career, she's collaborated with major organizations like Tinuiti, Evolytics, and Cardinal Path, guiding data-driven decisions and spearheading various analytics initiatives. With expertise spanning Google Analytics, Tableau, and Looker Studio, Caitlin has consistently demonstrated her aptitude for transforming data into actionable insights.

Connect with her on Twitter at @CaitlinMarieMcc or via email at [email protected]

Resources mentioned in this episode:

• GA4 Training Guide & Support - https://bit.ly/3sB3PTj
• Expert Krista Seiden GA Training - https://academy.ksdigital.co/courses/ga4-course1

Episode feedback welcome to me at [email protected]; Bill Levine

Podcast production: Camilo Duque, Victtoria Records - [email protected]

Hosted on Acast. See acast.com/privacy for more information.