Uncharted Podcast

Uncharted Podcast #118 ft Ryan Narod: The Critical Skills Required of a Startup Marketer, and Secrets to Building a High Performing Marketing Engine

Listen Later

Ryan Narod is the Head of Marketing at Mutiny, a Sequoia backed company that helps marketers convert their top of funnel demand into revenue, without engineers. Ryan was previously a Mutiny customer at Radar, where he led marketing. Prior to joining the startup world, Ryan led product marketing and growth for a number of Google businesses including Google Maps and Cloud.

In Ep 118, we cover: 

  • The pro’s and con’s of being impatient,
  • The skills that are critical for marketing at startups vs. enterprises
  • How Ryan went from being a customer of Mutiny to leading marketing at Mutiny
  • Ryan’s framework and advice for startup’s building their tech stack from a marketing point of view, 
  • Why does Ryan and the marketing team agree to own 100% of the demand/lead generation number for Mutiny and what makes him confident they’ll hit their demand goals, 
  • How Marketing and Sales hold one another accountable at Mutiny.
  • What piece of advice would Ryan give his younger self?

    • This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale

    ...more
    View all episodesView all episodes
    Download on the App Store
    Uncharted PodcastBy Uncharted Podcast
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    31 ratings