Uncharted Podcast

Uncharted Podcast #119 ft Jill Rowley: Why Account Based Networking and GTM Ecosystems are The Future of B2B Selling and Importance of Prioritizing Building a Professional Network Early in Your Career

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Jill Rowley spent 20 years in B2B SaaS as one of the first 100 employees, employee #13 at Eloqua, and she was recently the Chief Marketing Evangelist at Marketo. She's seen her fair share of acquisitions, including Eloqua by Oracle for $871 million), and Marketo by Adobe for 4.75 Billion. 

She is currently an investor at Stage 2 Capital, a Go To Market Advisor at Guild Education, Vidyard, Terminus, and People.ai. and most importantly is passionate about “knowing thy customer”.

In this episode, we cover: 

  • Why Jill’s upbringing and why she says she is more “hick than hip”?
  • How Jill has consistently able to be ahead of the trends or transformations in the software industry,
  • Why she thinks traditional Sales and Marketing practices are slowly becoming obsolete and why she is super bullish (and excited) about partner ecosystems and companies needing to prioritize GTM ecosystems,
  • How Jill defines ecosystems and why it’s the smarter way of reaching your customer,
  • What piece of advice Jill would give her younger self?

    • This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale

    And you can follow Jill Rowley at www.linkedin.com/in/jillrowley or @Jill_Rowley on Twitter

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