Michelle Li (BSc ’05) has always been interested in sustainability and took a leap in 2017 to become vegan when she wanted to do more to decrease her own carbon footprint.

Today, she’s the founder of Clever Carbon, a playful educational website with the goal of increasing carbon literacy amongst consumers. 

“When we don’t understand the impact, it’s easy to ignore it.”

Michelle is also passionate about empowering other women working in climate and has founded a global network of over 4,000 people.

On the podcast, Michelle shares how her dream of studying optometry brought her to the University of Waterloo, an interest in business drew her to Silicon Valley and a side project to make a user-friendly carbon footprint quiz grew to a successful career in sustainability.