Businesses that are looking for growth cannot ignore the potential of Asia. And we're not just talking about the market of China. Countries such as India in south Asia and Indonesia and Vietnam in Southeast Asia have growth rates, populations and aspirations that make them enticing. But these markets are complex for business and require a different mindset and higher resources to break into. For many businesses this just seems a step too hard and in this episode we ask why and provide some ideas on the change that is needed for doing business in Asia with success.