This is part 4 of the How to Build a Profitable Yoga Class series.

It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends.

BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group.

I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- which was also straight-up REVOLUTIONARY.

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