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"Unconventional Paths" with Tiger Souvannakoumane, Ex-Meta, Ex-BuzzFeed, MBA candidate at Berkeley Haas
Tiger is a creative entrepreneur who has forged his own unconventional path. He started in art school but was determined to find a way to make a creative living while making an impact.
Throughout his journey, Tiger has relied on his intuition and willingness to explore new paths. He values having an authentic community around him to provide accountability and ensure opportunities align with his values. His North Star is pursuing endeavors that can genuinely help people.
With an entrepreneurial spirit, Tiger embraces a mindset of not taking "no" for an answer. He believes we all have the power to create positive change, no matter the industry or environment. Tiger's story is an inspiring testament to living with intention, self-discovery, and using one's unique talents to make a difference.
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Tiger Souvannakoumane is an Emmy-nominated creative professional currently pursuing a part-time MBA at the University of California, Berkeley. He excels in leveraging compelling content to drive marketing impact. With a focus on amplifying narratives within the Asian-American community, global social impact initiatives, and transformative products, Tiger has established himself as a skilled marketer adept at crafting resonant stories.
During his tenure at BuzzFeed, Tiger led projects resulting in an impressive 484 million online views and 400 million minutes of watch time across 100+ videos, showcasing his ability to captivate audiences at scale. Additionally, he spearheaded the creation of over 300 video ads for Who Gives A Crap, a toilet paper company that donates 50% of its profits to help build toilets around the world. Notably, his top 10 ads, produced for under $10,000, brought in $1,379,885 in revenue, contributing to an overall $5M donation in 2020.
Beyond his professional endeavors, Tiger dedicates his time to volunteering at his church and documenting stories in rural communities, reflecting his passion for meaningful storytelling and community engagement. His innate ability to identify marketable ideas has been further refined through his role at Meta, where he contributed to shaping content strategies to amplify diverse voices on Facebook and Instagram.
With a proven track record of utilizing content to drive marketing success and a dedication to creating positive social impact, Tiger is poised to excel in roles that require innovative content marketing strategies and a commitment to driving meaningful change.
Portfolio: http://madebytiger.com
https://www.buzzfeed.com/tigersouvannakoumane
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By ELLIETiger is a creative entrepreneur who has forged his own unconventional path. He started in art school but was determined to find a way to make a creative living while making an impact.
Throughout his journey, Tiger has relied on his intuition and willingness to explore new paths. He values having an authentic community around him to provide accountability and ensure opportunities align with his values. His North Star is pursuing endeavors that can genuinely help people.
With an entrepreneurial spirit, Tiger embraces a mindset of not taking "no" for an answer. He believes we all have the power to create positive change, no matter the industry or environment. Tiger's story is an inspiring testament to living with intention, self-discovery, and using one's unique talents to make a difference.
---
Tiger Souvannakoumane is an Emmy-nominated creative professional currently pursuing a part-time MBA at the University of California, Berkeley. He excels in leveraging compelling content to drive marketing impact. With a focus on amplifying narratives within the Asian-American community, global social impact initiatives, and transformative products, Tiger has established himself as a skilled marketer adept at crafting resonant stories.
During his tenure at BuzzFeed, Tiger led projects resulting in an impressive 484 million online views and 400 million minutes of watch time across 100+ videos, showcasing his ability to captivate audiences at scale. Additionally, he spearheaded the creation of over 300 video ads for Who Gives A Crap, a toilet paper company that donates 50% of its profits to help build toilets around the world. Notably, his top 10 ads, produced for under $10,000, brought in $1,379,885 in revenue, contributing to an overall $5M donation in 2020.
Beyond his professional endeavors, Tiger dedicates his time to volunteering at his church and documenting stories in rural communities, reflecting his passion for meaningful storytelling and community engagement. His innate ability to identify marketable ideas has been further refined through his role at Meta, where he contributed to shaping content strategies to amplify diverse voices on Facebook and Instagram.
With a proven track record of utilizing content to drive marketing success and a dedication to creating positive social impact, Tiger is poised to excel in roles that require innovative content marketing strategies and a commitment to driving meaningful change.
Portfolio: http://madebytiger.com
https://www.buzzfeed.com/tigersouvannakoumane