Today we have Copywriter and Content Strategist, Erika Vidal Holmes. Erika empowers her clients to embrace who they are and get really clear on what they bring to the table by helping them painlessly answer the common question of, “so what do you do?” by giving them the permission they often need to just be themselves and stop trying to be something else they THINK they should be. She does this with excellent copy and some fun pop culture sprinkled in.