The quality and size of the display on the iPhone has improved with every new generation and if you only use it in the traditional portrait mode, you're not getting the full experience. There are lots of options and features that just can't be displayed into the narrow width of a phone screen until you turn it sideways. Virtually every app that you use on a daily basis likely has some hidden features that will magically appear when you flop the display on its side. In addition to the hidden information or options, the keyboard is a bit larger and for some, much easier to type on when the display is sideways.and#8232; You can certainly take the time to research which of your apps will provide what specific features or simply make it a habit to turn the screen in all your apps to start uncovering hidden gems that can potentially make this magic device even more useful.