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Uncovering the Hidden Drivers of Consumer Behavior, Biases, and Social influences
In this episode, we'll be discussing the hidden drivers of consumer choice with guest expert Nika Kabiri. She has spent 25+ years studying decision-making, with 15 of those in consumer insights.
She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
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By Jonathan TaylorIn this episode, we'll be discussing the hidden drivers of consumer choice with guest expert Nika Kabiri. She has spent 25+ years studying decision-making, with 15 of those in consumer insights.
She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.