Daniel Tejada is the Co-founder and Amazon Growth Wizard at Straight Up Growth, an Amazon advertising agency that he started earlier this year. Daniel has extensive experience in the digital marketing and Amazon space, having previously worked with companies such as Blue Wheel Media and Quiverr. He has spent over $10 million on Amazon advertising and has helped his clients reach over $100 million in sales.

Daniel holds a Bachelor's degree in Advertising and Multi-media Design from Pepperdine University. He has been featured in various advertising publications including Digiday and Amazon.

In this episode…

With all the Amazon advertising software and tools currently in the market, Amazon sellers have a number of options to choose from when it comes to collecting data about their listings. These include Kenshoo, Jungle Scout, and Helium 10—and the list keeps growing.

However, with all of these options, it can be challenging for sellers to find the software or tool that meets their specific needs. There are external programs for everything from researching keyword data, to boosting conversion rates, to optimizing ad spend. So how can Amazon sellers find the right software for their businesses?

In this week's episode of Buy Box Experts, host Eric Stopper interviews Daniel Tejada, the Co-founder of Straight Up Growth, about finding the right software tools for your Amazon business. Daniel discusses the different advertising software currently available in the market, how the functionalities of each program differ, and the important metrics to look out for when building an Amazon marketing strategy. Stay tuned.