Mark Salisbury, Co-Founder and CEO of TuitionFit, joins this episode of Illuminate Higher Education to discuss rising tuition costs for higher education. TuitionFit’s mission is to educate the public on the real price of college based on open, transparent data.

Mark begins by sharing a brief history of the college tuition system. He shares how substantial marketing efforts helped cultivate a sense of exclusivity or prestige, which could then artificially inflate the sticker price. He explores several perspectives on why it is so difficult to identify meaningful metrics for measuring ROI.

You’ll also learn how TuitionFit is aggregating crowdsourced data from students’ financial aid packages nationwide to empower the public to make informed choices. He wraps by discussing a vision for the future of higher education—using data to help drive the right learning outcomes for students.

Connect with Mark Salisbury on LinkedIn. Learn more about TuitionFit by visiting TuitionFit.org and following on Twitter @TuitionFit_.

This episode is brought to you by N2N’s Illuminate App, the iPaaS for Higher Education. Learn more at https://illuminateapp.com/web/higher-education/.

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