On the back of our Deep listening episode, we decided to continue exploring one of the biggest buzzwords in marketing today, Storytelling.

But, no, we are not going to tell you - like thousands of other content creators in the world - that you need to tell stories. 

In this episode, we want to go a little deeper. 

Today, we explore the “death of the macro narratives and the rise of the (millenial) micro narratives” (whaaat!?), we link it to the notion of layered truths and we then bring it all to the world of digital marketing. 

But don’t despair! 

Behind all our pseudo-philosophical babble, there are very concrete tips that will help you become a more emotionally connected storyteller.

You can find resources and more on this episode here.

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