In Undeniable's premiere episode, we sat down with Dr. Virginia Rubaine, BVIHSA's Director of Mental Health Services, whose pioneering vision birthed 'Mindful', a mental health awareness campaign. Working with OAC Group, Dr. Rubaine's efforts achieved international recognition including a headlining presentation at the World Psychiatric Association's annual conference in Reykjavík, Iceland. Our conversation, which has been halved for easy listening, transitions from an exploration of the campaign and Dr. Rubaine's wider success in "making being mentally well fashionable", to candid dialogue with an intriguing psycho-social dimension about her philosophical framework for excellence which we unpack in Part 2.