Grow! Business Podcast w/Cory Mosley

Under-appreciated Sales Strategies to Drive Growth with Current Clients

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In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth.

Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base.
Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business.
Topics Discussed:

  • Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities.
    • Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base.
      • Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities.
        • Clear Communication: Ensuring clients fully understand the range of services or products you offer.
          • Trust and Rapport: Building on established client relationships for sustainable business growth.

            • Key Takeaways:

            • Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities.
              • Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers.
                • Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream.
                  • Communicate Effectively: Clearly showcase all your offerings to maximize client value.
                    • Leverage Relationships: Build on existing trust to foster long-term partnerships.

                      • Resources Mentioned:
                      Positioned for Growth™ by Cory Mosley
                      Credits:
                      Hosted by: Cory Mosley, Business Growth Strategist
                      Co-Hosted by: Lon Graham, Voice of Reason
                      Produced by: Willie H.
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                      Grow! Business Podcast w/Cory MosleyBy Cory Mosley, CSP