Under-promise and over-deliver was a term coined by business author and speaker Tom Peters, in 1987. His concept is to set lower expectations and then deliver more than what was promised. The concept is simple: a good surprise is much better than a bad surprise. In other words, stakeholders would much rather find out their expectations were exceeded than unmet. Is this a good strategy? In this episode I will discuss the pros and cons of adopting this strategy in Private Practice.