Under the Brand

Nobody really prepares you for the aftershock effect of AI.

A few years ago, AI felt experimental. It was useful, exciting and relatively easy to contain inside certain workflows. This year felt completely different. As more people across our agency began adopting AI more deeply, I could feel pressure building beneath the surface of the business.

That was the moment I realized this was no longer just about tools or marketing innovation. This was an operational and leadership shift happening in real time.

I made the decision to step back, rip apart major parts of our internal systems and rebuild them before the disruption started ripping through the agency itself. That was not an easy decision after more than 20 years of building and scaling a company, but I knew the old structure would not support where AI was taking us next.

I talk more about the aftershocks of AI and what this transition is actually starting to feel like for businesses and leaders in this episode of Under the Brand.

The story behind the AI systems that move billions on Wall Street began with one thing first: a belief strong enough to outlast the noise.

In this final segment of my conversation with Dr. Craig A. Kaplan, he shares how this mindset shaped his work when he founded Predict Wall Street. Many questioned the idea early on, but he stayed the course.

By combining insights from millions of everyday investors, he built a collective intelligence system that powered a hedge fund ranked in the top 10, outperforming most of the Wall Street pros. That same mindset is what he now applies to AI safety.

Listen now.

Long before modern AI systems existed, one of the greatest minds of the 20th century defined the limits of intelligence.

Dr. Craig A. Kaplan, an AI pioneer and creator of Open Democratic Frameworks for Safe Superintelligence, shared insights from his time collaborating with Herbert A. Simon during his PhD program at Carnegie Mellon University:

“Reason is wholly instrumental. It cannot tell us where to go. At best, it can tell us how to get there.”

No level of intelligence can determine what is right or wrong. Values do not come from computation. They have to be given, guided by human judgment and values.

And as AI becomes more powerful, that responsibility only grows clearer.

We often talk about AI as a powerful tool, but what happens when it grows faster than our ability to guide it?

In part two of my conversation with Dr. Craig A. Kaplan, an AI pioneer, we explore the real risks behind how superintelligence is being built today. Craig has been ahead of this curve for decades, developing frameworks that prioritize people over processing power and offering a perspective that feels more urgent than ever.

If you’re thinking about where AI is headed next, this is a conversation you do not want to miss.

AI is already outperforming humans in certain areas. The bigger question is what happens next?

In this episode of Under the Brand, Dr. Craig A. Kaplan, an AI pioneer and creator of Open Democratic Frameworks for Safe Superintelligence, shares the phases of AI, what shifts as we move toward superintelligence and why risk rises with capability as systems get stronger and safety has to keep pace.

Listen now.

Imagine audio couture for your ears, finished in diamonds and gold. ✨

In this episode, Bear Clark, founder of T10 Bespoke, joins me to talk about the process of crafting the world’s first in-ear computers and why clients choose them as deeply personal investments. 

Check out my YouTube channel for a closer look at one of his most striking, handcrafted pieces.

What if your next piece of jewelry could completely level up how you experience sound?

Bear Clark, founder of T10 Bespoke, joined me on Under the Brand to discuss the creation of the world’s first in-ear computers, built for immersive audio and designed with the craftsmanship of fine jewelry.

If you love luxury, innovation and wearable tech that redefines what’s possible, don’t miss this episode.

Will AI take over jobs? 

The truth is, we’re not actually prepared to adapt to its speed, but the key to keeping up is how we scale our workforce.

→ You need futurists who can spot trends + anticipate where opportunities exist + act on those.

→ Not everyone adapts at the same pace. Having a culture of compassion gives your team space to grow.

Hear how we’re building an AI-ready workforce at my agency. Listen now.

AI isn’t just shaking industries up; it’s revealing the cracks we can’t ignore. 🚨
→ Training gaps are widening.
→ The middle class is at serious risk.
→ Leadership in this era demands a serious overhaul.

I dive into these issues in this episode. Listen now to get my take on how we can tackle these challenges head-on.

Glow at 45+, from the inside out. 🪞✨
Here’s the routine that’s kept my skin glowing through hectic days and constant travel.

I focus on what I put into my body first: protein, collagen and minerals.
Then, what I apply to my skin: gentle cleanse, peptides, retinoid and SPF every day.

Some of my favorites:
EVOLVE: Plant-Based Protein Power
Vital Proteins: Collagen Creamer
Bloom: Greens & Superfoods & Colostrum & Collagen Peptides (add to morning smoothie)

Listen now and share this with a friend who’s all about that lit-from-within look.